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I know, I know. You've seen the drama: AI is replacing jobs! Machines will rule the world! Get ready for the robot apocalypse.
Might be controversial, but we think AI is actually helping creative people become more human.
How, you ask? Let me explain.
AI: The Creative Pre-Workout
Think about it: creatives, writers, designers, marketers—have been bogged down by mundane, time-sucking tasks:
- Sifting through data
- Decoding a design brief
- Finding the right words to articulate an idea
…it’s easy to get stuck in the weeds.
But now? AI can handle the repetitive junk, so your brain can roam free again.
1. Cosmopolitan’s AI Cover (2022)
Cosmo used DALL·E 2 to generate the image—but it took prompt-finessing, layout editing, and “this still ain’t it” moments by actual humans.
AI gave options. Humans gave taste.
2. “The Frost” by Waymark (2023)
Runway did the visuals. GPT-3 helped with the script. But the story only worked because a human-shaped the flow, feel, and final cut.
Otherwise? Just AI chaos with a soundtrack.
3. The Crown’s Deepfake Moment (Netflix, 2023)
For one scene with Princess Anne (played by Erin Doherty), The Crown used deepfake tech to blend faces. Think it was plug-and-play? Not quite.
It needed some serious human finessing—classic 2D compositing, frame-by-frame tweaks—to get the emotion and timing just right.
These aren’t AI takeovers. They’re team efforts. The tech gets you started. The human makes it matter.
Why AI Makes Creatives More Human
If you’ve ever spent hours in front of a screen, only to find yourself mentally exhausted from doing everything except what you love, AI might just be your creative cheat code. Here’s why:
1. It Lets You Focus on Emotional Intelligence:
While AI does the heavy lifting, you get to focus on the deeper layers of creativity: the storytelling, the empathy, the human connection.
Sure, AI can generate 50 versions of a tagline. But knowing which one will make a 24-year-old swipe up on a Sunday? That’s all you.
2. It Enhances Collaboration, Not Replaces It:
Think of AI as your creative intern: it’s great at quick research, summarizing data, or generating first drafts.
But it needs your direction—your taste, your judgment, your lived experience—to actually make something worth sharing.
Case in point: Midjourney can create jaw-dropping visuals. But unless someone prompts it well (and tweaks it better), it’s just noise…
3. It Turns Data Into Inspiration
AI can sift through massive amounts of data and tell you what your audience is engaging with. But it’s up to you to take that data and turn it into something meaningful, inspiring, and, most importantly—human.
So… Can Creatives Function Without AI Today?
You could—but why would you?
You’d be wasting time doing things a machine could do in seconds. In a world where speed + storytelling win attention, ignoring AI is like refusing a calculator because you like suffering.
And on the flip side? AI can’t do much without you. It needs prompts. It needs refinement. It needs your POV.
Take a deep breath. AI won’t be writing your next masterpiece (well, not yet, anyway). But it can make sure you have more time to write it yourself.
AI’s job? To handle the data. Your job? To make the data come alive. Let’s start embracing that.
At Social Kiwi, we’ve been using AI-powered tools to handle the heavy lifting, so our team can focus on delivering high-impact, creative campaigns that connect with audiences on a deeper level.
Want to see how we do it? Oh, that could make another great newsletter <frantically writes it down>
Subscribe and Stay Tuned!
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